Branding Project
About
Shir’s Cosmetics is a new beauty salon that specializes in eyebrow shaping and design in Netivot.
Client’s Vision
The client envisions an aesthetic and finesse logo with a touch of luxuriousness to it that would look appealing and inviting to a diverse range of age groups
Design Progression
In response to the client’s vision, the chosen colors evoke a sense of luxury and high-quality products and complement the aesthetic essence of the brand
Mood Board
This Mood Board is a collection of pictures that convey an impression of tranquility and cleanliness along with excellence and supremacy
Color Choice
The color selection process draws inspiration from the dominant hues found in the mood board, and by merging them a luxurious gold shade is created which adds richness and refinement to the overall design, and harmonizes with the shapes and forms of the logo.
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Gradient
Typography
Kepler STD
The logo font chosen embodies a sense of finesse along with elegance while adding depth and sophistication to the logo as a whole by creating a contrast to the hand-drawn icon and maintaining a sense of balance
Evolving Form
The icon is a hand-drawn combination of the client’s first name as well as the name of the brand and an eyebrow-shaped line
Final Logo
Black & White Version
Color Version
Mock Up Gallery
